Umut Sacalar

Marketing Coordinator · London

SEO, content and data-driven marketing that builds visibility.

I'm Umut, a Marketing Coordinator at E-Com Group, an SAP consultancy in London. I work across SEO & GEO, LinkedIn content, video and performance reporting, and hold an MSc in Business Intelligence & Digital Marketing from Brunel University of London.

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30%growth in target keyword rankings
40%uplift in organic traffic for clients
12+brands across B2B, e-commerce & startups
2+years in SEO, content & growth

About

My background in Urban and Regional Planning at Istanbul Technical University taught me to analyse data, connect the dots and design for people. Today I apply the same thinking to marketing: research first, clear structure, and strategies that stay human-centred.

I've worked with an SEO agency, a fast-growing tech startup and now a B2B consultancy, on brands ranging from fashion and cosmetics to gaming accessories and legal services.

  • SEO & GEO
  • Content strategy
  • LinkedIn
  • Video production
  • Analytics & reporting
  • Campaign coordination

Selected work

Six case studies across strategy, execution and data-driven growth.

E-Com Group

B2B SAP consultancy · 2026

E-Com Group

SEO & GEO, LinkedIn thought-leadership content, YouTube video production and event photography for a London-based SAP consultancy.

  • SEO/GEO
  • LinkedIn
  • Video
Igniters Tech Law

Technology-focused legal services

Igniters Tech Law

Led the technical SEO audit and overall SEO approach: landing pages, service page optimisation and an SEO-aligned content strategy.

  • Technical SEO
  • Landing pages
Altınyıldız Classics

Menswear & lifestyle e-commerce

Altınyıldız Classics

SEO-driven category hierarchy, header navigation updates, blog structure and keyword-led content briefs.

  • Site structure
  • Content
Chessex

Tabletop gaming accessories

Chessex

Creative briefs for seasonal campaigns, SEMrush keyword strategy, menu structure and blog planning for a global niche store.

  • Creative briefs
  • Keywords
Bioblas

Hair care brand

Bioblas

Meta optimisation, 6–10 blog articles per month, sitemaps, schema markup and redirect management during a site migration.

  • Technical SEO
  • Migration
Porty

Power bank rental startup

Porty

Influencer collaborations (avg. 8% engagement), a 170-person user survey, B2B/B2C field visits and creative support.

  • Influencers
  • Research

Experience

  1. May 2026 – Present · London

    Marketing Coordinator, E-Com Group Ltd

    Full-time since October 2026 (part-time May–Sep 2026). SEO & GEO, LinkedIn content, YouTube video, event photography and monthly performance reporting.

  2. 2024 – 2025 · Istanbul

    SEO Specialist & Growth Marketing, PlanB.Media

    Technical SEO audits, keyword research, content strategy and Looker Studio reporting for global clients.

  3. 2023 – 2024 · Istanbul

    Marketing Specialist, Porty Tech

    Influencer campaigns, market and competitor research, content planning and on-ground activations.

  4. Education

    MSc Business Intelligence & Digital Marketing

    Brunel University of London · BSc Urban and Regional Planning, Istanbul Technical University

Tools & platforms

SEO & search

Google Search Console · GA4 · SEMrush · Screaming Frog

Data & reporting

Looker Studio · Excel · Access · Orange

Content & creative

Canva · Adobe Photoshop · Video production

CMS & AI

WordPress · Shopify · Google AI Studio

Let's talk

Open to marketing roles and collaborations in London and remote.

Email me LinkedIn